Case Study: How a $25K Investment Helped Our Seller Earn $100K More

At Wardman Residential, we often say that smart prep equals stronger results. One recent listing proved that beautifully.

Our client had owned their D.C. row house for about 14 years—originally purchasing it with my help for $379,000. Now, they were ready for a change: a newer home in a different neighborhood that better matched their current lifestyle.

When I first walked through the home again, it was clear it had been well-loved but not fully maintained or updated over the years. The layout—a two-level row house with a small basement—wasn't typical for the area, so comparables were limited. If we listed it as-is, we estimated it would sell for around $675,000.

The Seller Had Three Key Goals:

• Maximize Their Profit

• Sell Quickly

• Stick to a Reasonable Renovation Budget

So, with their goals in mind, we introduced them to the Compass Concierge program. Instead of using their own funds, they were approved quickly through Concierge, allowing us to make impactful upgrades without upfront cost.

Inside, we focused on mostly cosmetic changes.

• Patch picture holes & repair drywall as needed

• Paint walls and ceilings throughout

• Painted trim and doors

• Replace appliances

• Replace bathroom floor tile

• Updated recessed lighting

• Deep clean throughout

Exterior included a full facelift!

• Repair trim as needed

• Redesign color scheme including brick, doors & roof

• Light landscaping

• Replace two rear decks and railings

• Paint front porch and railings

These changes dramatically improved curb appeal and gave the entire property a more modern, polished look.

As part of this process, we guided the seller and contractor with paint color options, tile styles and overall look. We understand what home buyers like and will attract the largest number of eyes on the home.

To make the most of the budget, we got bids from two trusted contractors. We chose the one who could deliver quality work quickly and at the right price. The project took about 30 days and came in right at $25,000. Once complete, we professionally staged and photographed the home to show off its transformation.

The result? We listed the property for $775,000—$75,000 more than the estimated as-is value—and had it under contract in less than a week. Open house traffic was steady, but the home stood out enough to attract the perfect buyer without delay.

What made the difference? The new exterior gave the home a fresh, eye-catching presence, and the updated interior paired with staging made it shine from the inside out. Smart investments, a solid strategy, and a little expert guidance helped our client move on with both a smooth sale and more money in their pocket.